Depending on which side of the aisle you’re on on the subject of artificial intelligence, it is either a great thing or something that is moving way too fast. Either way, the one thing we can agree on is that artificial intelligence is here to stay as it continues to shape entire industries. One industry in which AI technology continues to leave its footprint is the entertainment industry. Discover in this article the incredible transformation the entertainment industry is going through with AI and the future of personalized marketing.
AI in Creating Unique Entertainment
There’s virtually no level of the entertainment industry that isn’t impacted by AI tools. For Hollywood, every great movie and television series begins with a script. Of course, even the greatest Hollywood screenwriters get occasional writer’s block. However, with AI tools, getting a treatment off the ground is now easier than ever.
With a few prompts, the entire outline for a treatment can be done in minutes. And to help avoid problems with plagiarism and misunderstandings, AI tools work with writers to help them get the stories off the ground while maintaining creativity and originality.
AI in Editing and Post Production
Getting the movie script off the ground is one thing, and filming it is an entirely different thing. However, with AI tools, filmmakers continue getting a much-needed boost in editing and post-production. AI tools are used to filter through all the raw footage and dailies to find the best scenes. That way, editors can save time in the editing process. They can even automate the precise edits to further save time and money on the budget.
With the scenes edited, AI tools greatly assist in voiceovers and even music scoring. These AI tools cycle through their databases to find the music or can even compose the music to match the scene.
AI in Deepfakes
The subject of deepfakes is controversial, depending on which side of the aisle you’re on. Hollywood continues using AI technology and holograms in its movies to replace entire human actors. They also use them as anti-aging technology. Either way, deepfake technology creates tremendous creativity.
Many entertainment shows are using this technology to bring back historical figures on the silver screen. The subject of AI imagery and videos was the intense point of contention in the recent SAG-AFTRA strike.
On a similar note, AI-generated characters are becoming a major player in the entertainment and music fields. It’s becoming common for concerts to have AI-generated holograms of deceased performers like the Prince and Rick James, for example. The best case of AI-generated material is in music videos where the characters actually interact with others in the video.
AI in Gaming Creation
Without a doubt, AI tools continue to make an unforgettable impact in the creation of today’s video games. The best way AI makes its mark is the creation of impressive and dynamic gaming worlds. Thanks to behavioral AI, the major game developers know the types of games that members prefer to play and their favorite aspects.
It takes this data and uses it as a springboard for developers to create new games that are bound to be future hits. Also, AI tools can automate the development of the gaming levels, making them interactive, such as players moving rocks and other objects in the background. To save on resources and maintain a smooth game flow, AI tools can dynamically load these backgrounds seamlessly without missing a beat.
AI in Gaming Characters
For those who enjoyed their childhood playing video games in the ’80s and the ’90s, you don’t need me to tell you how simple and boring many of the game characters and boss villains are. However, with AI, prepare for a tough outing with smart npcs. AI-inspired non-playable characters quickly adapt to your strategy, making you have to work that much harder to advance past them.
Also, the same way you can interact with the background, so can non-playable characters. On the flip side, AI also develops AI-assistant characters. A great example of this is the Halo series, in which, based on the player’s actions, the AI-assisted characters respond accordingly.
For video game developers, AI is increasingly used to make seamless voiceovers. Because today’s video games are more interactive, the decisions you make tremendously influence the subsequent dialog. Either way, AI continues seamless gaming continuity.
AI in Personalized Content and Marketing
With so many streaming options available, such as Netflix and Hulu, AI tools are used as the frontline to make winning personal recommendations. Behavioral AI keeps track of each member’s likes and dislikes and can make informative recommendations without interfering with the current browsing experience.
AI continues to play an inseparable role in the iGaming industry. Long gone are the days of using relying only on generic advertisements. Because of behavioral AI, fiat online casinos and sweeps casinos can make dynamic and personalized promotions for each member. For example, if one member prefers baccarat, instead of relying on a free spins promotion, behavioral AI can create dynamic ads for one member to play on baccarat games. And if another member prefers to play roulette, it can create dynamic ads for that.
AI tools also assist online casinos in creating personalized gaming guides. Besides the general gaming guides online, behavioral AI can create a personalized guide based on each player’s strengths and weaknesses for improvement.
Future Prospects of AI in Entertainment Creation and Personalized Content
With so much emphasis and fear about AI tools permanently replacing humans, the new goal is to use AI tools to help creative individuals. If worked properly, AI can help writers, for example, create multiple storylines for maximum flexibility. AI continues to dabble with augmented and virtual reality technologies.
The focus is creating more immersive and intuitive games that are harder to tell fantasy from reality. Augmented reality is used to quickly display information to players without interrupting gameplay. Also, augmented reality is creating visually enhanced games like First-Person live dealer games like craps and roulette.